Dato’ Lewré Lew

Founder & Chairman, Lewre International

Dato’ Lewré Lew

Founder & Chairman, Lewre International

Biography

Born in Perak, Dato’ Lewré Lew Fong Voon grew up in a rural area together with 15 siblings. He completed his Form 5 studies and immediately moved to Kuala Lumpur to continue his education. He worked part-time as a Salesperson to support his studies in Accounting. He excelled on the sales field and was head-hunted from one FMCG to another. In 1983, he moved from the FMCG industry to the shoe industry and was working in Ozly, selling the shoe brand; Fame. Although he was hired as a Sales Manager, Dato’ Lew grew fond of the shoe making processes. He spent a lot of time in the product development department, understanding the design process and technique to make gorgeous shoes. He was so passionate about the products sold that he became the top Sales Manager, year after year. At that juncture in 1987, a close friend in the industry invited Lew as a partner to start-up a new shoe trading company by the name of Roondy Sdn. Bhd. The big break came for Lew in 1991 when the Minister of International Trade and Industry, YB Dato’ Seri Rafidah Aziz stood impressed by the quality of Dato’ Lew’s shoes and encouraged him to venture into the international market with the help of MATRADE. Roondy was launched into the international arena by exhibiting in the GDS Shoe Fair in Dusseldorf, Germany in 1991. In 1995, Dato’ Lew’s shoes captured the attention of acclaimed shoemaker, Jimmy Choo at the GDS fair. He was invited to participate in the London Fashion Week whereby he custom-made shoes for other designers such as Arkadius, Ben De Lisi, Jasper Conran, and Dexter Wong. News on Lew’s participation soon spread around quickly back in Malaysia, and there was an increasing demand for his shoe both locally and internationally. Finally in 1997, Dato’ Lew launched his self-name brand Lewré, fulfilling his long-term ambition to create his own brand. Since then, Lewré has worked with many other designers such as Eric Way (UK), Albert King (Malaysia), Kai (Thailand) and the brand has been featured in fashion runways around the world. Dato’ Lew has always believed in the philosophy of offering the best quality products. Hence, by the year 2003, Lewré was accorded the ISO 9001: 2000 certification in recognition of its international standards and quality. Consequently Dato’ Lew focused his efforts on branding and was elected the President of the Branding Association of Malaysia in 2006. Through this, he wishes to drive the country’s branding to the next level by educating local company owners on international branding. Lewré’s collections has always shown a taste for individual styles and quality, sexy heels adorned with Swarovski crystals, career pumps with California stitching, feminine sandals with diamante brooches are merely some of his unique designs. Dato’ Lew’s passion and attention to detail in making beautiful shoes with superior quality has turned Lewré into a recognized footwear brand in the international arena. Nowadays, a host of celebrities and socialites turn to him for a custom-made pair of Lewré shoes; from Sheila Majid, Anita Sarawak, Dato’ Siti Nurhaliza to members of the royal family. In 2011, Lewré was honoured with the Putra Brand SME of the year award. At the present time, Dato’ Lewré Lew is the founder and Chairman of Lewre International Sdn. Bhd., the Honorary of Branding Association Malaysia, and SME Business Advisory Panel (SPAB) Board member.