Mr. Willimott is an experienced intellectual property expert, having worked for the Australian IP Office and with the World Intellectual Property Organization (WIPO) for a combined total of 15 years. His main area of expertise lies in the IP communications field where he has led a number of large projects both in Australia and in the Asia Pacific region. At WIPO his role as Senior Program Officer requires him to work with governments and businesses throughout the region in order to increase IP awareness, understanding and strategic use of the global IP systems. Before joining WIPO, he worked as the Director of IP Australia’s Marketing & Customer Engagement Section. In this position he was responsible for the development and implementation of a range of outreach strategies and resources designed to raise awareness of IP issues amongst the business and general community in Australia. Mr Willimott has also worked for one of the largest law firms in Australia, as well as a host of other Australian Government organizations.