Tim Heberden is the Director of IP Valuation at Griffith Hack (a full-service IP firm) and a director of the Global Business Valuation Board of the Royal Institution of Chartered Surveyors (RICS). He is a specialist in IP valuation, IP royalty determination and value-based strategy for technology, brands and innovation. Mr Heberden is a Registered Business Valuer, Chartered Accountant, MBA and Certified Practicing Marketer. The resulting range of knowledge, together with his experience of working with patent attorneys and market researchers, provides him with the ability to integrate the technical, legal and economic characteristics of IP into valuation models that reflect commercial reality. Tim is the technical author of the international Guidance Note on the Valuation of Intellectual Property, issued by RICS, and the author of a chapter on IP royalty rate determination for ‘International Licensing and Technology Transfer’. He is named in the 2015 IAM Strategy 300 – The World’s Leading IP Strategists, and also Asia IP’s 50 Leading Licensing Experts in Asia. Tim’s clients have included leading IP owners, private equity firms, lawyers and government agencies in Asia, Australia, Europe and North America. Tim has valued a wide range of intangible assets for litigation, securitisation, financial reporting, tax compliance and commercial strategy. When conducting valuations for M&A planning and IP sales, his value opinion is supported by quantitative assessment of the commercial strength and risk profile of the subject assets. Tim brings a quantitative lens to the development of monetisation strategies for technology. This is achieved by integrating the insights from patent landscapes, consumer research, competitive benchmarking and transaction metrics into coherent economic models. In the field of brand strategy, Tim combines brand equity and valuation metrics to evaluate strategic options, track brand performance and quantify the return on marketing investment. His IP economics practice includes advising multi-national corporations on IP royalties for licensing negotiations and transfer pricing.